Social Recruiting Done Right
The recruitment landscape is changing. New, more dynamic ways now exist to reach the right audience of passive and active job seekers, through social networks like Facebook and Twitter, social media, and search engines. But along with the opportunity there’s confusion. Putting together the right recruitment advertising campaigns and engaging job seekers in conversational relationships means shifting more than just your job board budgets. You need the right combination of hands-on service, guidance and world-class technology to launch successful social recruiting efforts. And Standout Jobs can help.
Why Standout Jobs?
Standout Jobs combines years of experience in Web marketing, social media and online recruitment with world-class technology. Our promise is to provide you with the right mix of consulting, training, social recruiting knowledge and do-it-yourself software so that you can enhance your company’s profile and employer brand online and convert the best fits into applicants and hires. And none of this takes months to do. We believe in moving quickly, executing precisely and giving you all the tools to succeed long-term.
Social Recruitment Hubs
Our Recruitment Communication Platform is used by leading companies in North America and internationally, including Comcast, Thomas & King, Ericsson and Quantum Corporation, as the foundation for their social recruiting strategies. You can have a Web 2.0-enabled career site or recruitment micro-site in days instead of months. And then we work with you to build the right strategy to support your goals.
See some great site examples below — just click on the images:
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Benefits
- Connect with the right candidates. The better the fit, the better the hire and the longer they stay.
- Take control of your Web presence and engage your audience.
- Expose and enhance your employer brand. Get the best candidates to your door and walking through.
- Increase targeted, quality referrals.
- Extend your reach into search engines and social networks with SEO, SEM and social media marketing campaigns.
- No IT or technical resources are required.
- Low cost. This won’t take months or cost a fortune. We use a streamlined service strategy and technology to keep your costs low and your results high.
Social Recruiting Questions
The uncertainty of how to benefit from social networks, social media and search engines is both nerve-wracking and exciting. There’s immense, untapped potential in this new world to meet and connect with the right people on a continual basis, and hire the best ones. We will walk through the potential with you, and make sure you’re kept up-to-date on important trends and new opportunities.
- How can I use Twitter and Facebook for recruiting?
- How can a corporate HR/recruitment blog help?
- How do I get management approval and endorsement?
- How do I use search engines and SEO to lower my recruitment costs?
- How can I do all of this with the limited time that I have?
The Standout Jobs Way
Standout Jobs believes in empowering you through our consultative approach. The goal is to quickly assess your existing recruitment efforts and needs, and provide the right amount of training & guidance. You may already have a well-defined brand or you may be earlier in the “brand realization” process. Either way, we partner with you to develop and promote your brand successfully through social networks, social media and search engines. Here’s an example of our streamlined consultative approach:
- Quick Assessment: We assess your existing recruitment advertising efforts, SEM and current SEO value. We look at existing career sites and any collateral.
- Brand Realization: We collect past/present/future employee feedback and look at the competitive landscape.
- Brand Development: We create a brand positioning statement, adding context around the right messaging, content and tools for career site and micro-site development.
- Career Site / Micro-Site Development: We deploy the right combination of micro-sites based on your recruitment needs across locations and job functions.
- Job Marketing: We provide strategy and implementation for enhanced SEO, SEM and job distribution campaigns.
- Measure, Learn and Adjust: We monitor the results and adjust accordingly. We conduct post-launch surveys with recently hired and future employees to validate our efforts.
- Empower You. We train you on the use of our recruitment communication platform, so you can make updates as you see fit, and get in control of your ongoing recruitment efforts.
Recruitment Micro-Site Hubs
A recruitment micro-site is a targeted hub for attracting a specific type of job seeker. It allows you to break away from the constraints of your applicant tracking system and corporate career site. You can implement social media and Web 2.0 features such as blogs, video, polls and Twitter integration. And you can target very specific audiences by job type or location. For example, you might have one micro-site dedicated to technical hires and a second site for salespeople. The messaging and approach can be completely different, so each group of candidates gets a unique, meaningful experience.
Recruitment micro-sites sit on top of your existing applicant tracking system. Job seekers are brought to your micro-site and get immediately engaged in your employer brand and company. They’re then funneled to your applicant tracking system to complete the process. With our Talent Network piece you’re able to capture their interest in your organization immediately from the micro-site, so even if they never complete the application process, you can re-market to them over time.
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