Yoonew and b5media are both small businesses that are growing rapidly. They face similar recruiting challenges - finding, attracting and engaging top talent - while doing everything else they have to do to keep their businesses moving forward. It’s never easy to balance everything when running a business, and recruiting is often left to the sidelines. That’s hugely damaging to the potential success of a company; if you can’t hire the right people, you can’t grow, and if you can’t grow, you die.
Both Yoonew and b5media have been using Standout Jobs Recruitment Communication Platform for some time. They’ve both hired successfully through it, and we’ve just released case studies for both of them.
Yoonew Reduces Risk
Gerry Wilson, CEO at Yoonew made a great comment when talking about the advantage of using Standout Jobs.
“Since we’re light on HR resources the easiest thing for us to do was to put all the job postings into Standout Jobs and wait for everything to come in,” said Wilson. “The unique thing people get to see is the wider variety at the company—blogs, jobs, personality—they can make a better impression as a candidate to Yoonew. Prospects read our blogs and really try to tailor themselves to the company. That’s made a huge difference in the quality of candidate coming through the system.”
He goes on to speak about the reduction in risk he’s now seeing by virtue of reaching and connecting with higher quality candidates. Higher quality candidates result in higher quality hires, and that reduces his overall risk. For example, high turnover rates are extremely expensive, especially for small businesses with limited budgets; they have to go out, attract new candidates, hire someone and re-train them. The loss in time, money and productivity is huge. Reducing hiring risk brings significant dollars to any company’s bottomline.
Click here to read the full Yoonew case study
b5media Finds Cultural Fits
For b5media it’s all about finding the right cultural fits and helping job seekers self-select themselves into or out of the recruitment process. The more information that b5media puts on their career site, the more they represent who they are and what they’re all about, and the more candidates get to see. The right candidates make the leap to apply, and are encouraged to do so; the wrong candidates know they’re not the right fit and don’t bother applying as frequently.
Jeremy Wright, CEO at b5media said:
Our process was all over the board, but once we got on the Standout Jobs platform everything fell into place. We especially like the video features on the employment page. We purposely post videos that show an edgier side of our office culture. It’s our way of conveying to potential applicants how we approach each day and our business. We’re high-intensity workers, high-intensity players and if that’s not something that is 100 percent attractive and a good match for your lifestyle, then b5 is not the right organization for you.
Culture matters. Presenting the right message to the right audience will result in the right hires. And both Yoonew and b5media have seen those results.
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