A Definitive Guide to Corporate HR Blogging

Blogging remains one of the fastest and best ways to reach an audience, engage that audience and build community. For HR and recruiting that means generating quality leads and finding the right people to work for your organization.

Ben Yoskovitz and Susan Burns have written a definitive guide for corporate HR blogging — a practical, how-to guide on how to setup a blog, get management approval, write great content and build traffic.

A good corporate HR blog can be the centerpiece of a strong social media recruiting campaign. A long-term, strategic initiative that enhances your corporate brand, builds recognition in your industry and attracts the right job seekers and candidates.

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Why Corporate HR Blogging is Important:

  • Build/promote positive employer brand
  • Increase awareness of jobs and opportunities
  • Increase referrals through other bloggers & community
  • Provide a great candidate experience

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