Most companies are facing a variety of recruitment challenges. Having a centralized hub to improve and maximize your online recruiting efforts makes sense, but it’s also worth expanding your horizons. It’s so easy to launch a career web site with Standout Jobs, why not launch several?
The Micro-Site Strategy
Imagine if you could deploy a handful of career micro-sites, each for a specific purpose, to increase your availability online and ability to reach target audiences. That’s now possible - quickly and cost-effectively - with the Standout Jobs Recruitment Communication Platform.
Are you faced with these recruitment challenges?
- Targeting hard to fill jobs
- Focusing on particular job categories or locations
- Converting traffic for a particular event, including career fairs, campus recruitment, store openings, and more.
A micro-site strategy can help.
Instead of focusing on building a career site to encompass all recruiting, launch micro-sites for specific purposes. The micro-sites may stay online forever, or they may be time sensitive. But the more micro-sites you launch, and the more targeted they are, the better your results will be.
Each micro-site has all the same functionality and benefits of a career site. But you can customize and personalize the messaging, branding and jobs for each micro-site, increasing your search engine optimization value and ability to reach the right job seekers.
Ericsson uses Standout Jobs in Ireland
Tasked with the challenge of recruiting top talent in Ireland, the team at Ericsson created a career micro-site to promote the benefits of living and working there. They highlight the uniqueness of Ericsson in Ireland and the country itself to attract people.
The micro-site significantly improves Ericsson’s reach through search engine optimization (SEO). Searches on Google for terms such as “telecom jobs ireland” show Ericsson’s career micro-site at the top of the listings. Many people are looking for Ericsson-specific information as well, with searches such as “ericsson ireland” or “ericsson ireland jobs”, and their micro-site is right up there. That’s critical, because otherwise potential job seekers may find themselves clicking through to job boards and getting lost.
IAC Consumer Applications & Portals - Employment Branding for Themselves
IAC CAP is a division of the mega-corporation IAC. They can’t attract enough of the right talent through their parent company’s career site and so they leverage the Standout Jobs Recruitment Communication platform and a micro-site strategy to stand out from the crowd.
So far, so good. IAC CAP has seen incredible results from their recruiting micro-site strategy, and they were kind enough to provide us with their feedback:
We love this product
“We love this product. As a company attempting to brand ourselves separate and apart from our parent company, Standout Jobs is an excellent solution. We’re getting lots of good traffic and candidates coming through the door.” - Thomas Morselli, Director of Human Resources at IAC Consumer Applications & Portals
How does a micro-site strategy work?
